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If you’ve ever dreamt of designing your very own haircare line, Function of Beauty is the brand you need to know about.

Whether your hair is straight, curly, kinky or coily, no doubt there’s a haircare line out there dedicated to your hair type. But let’s be honest, what we want from haircare these days is so much more than simply catering to our hair’s natural texture. We want colour protection, frizz-control, volumising properties and scalp care. Which can make it hard to find a brand that truly ticks all the boxes when it comes to your own specific needs. 

Take my hair, for example. I have fine, bleached, damaged hair that’s naturally curly but I straighten it daily. While there are plenty of products addressing each of those hair types and specific needs, it’s difficult to find something that encapsulates everything in one handy product. Which is where Function of Beauty comes in.

You might’ve heard of Function of Beauty before. It’s the brand that allows you to fully customise your shampoo and conditioner so that it caters to your exact hair concerns and needs. It’s essentially like building your own formula by scratch – with everything from hair type, goals and scent in mind. But now, Function of Beauty just became even easier to shop, having launched into Cult Beauty – meaning you can mix up your own custom formula at home. Is your interest piqued? Here’s everything you need to know.

What is Function of Beauty?

Founded in 2016 by a trio of chemists and engineers, Function of Beauty set out to individually formulate shampoo and conditioners based on a person’s specific hair type, goals and preferences. Previously a service only offered on the Function of Beauty website, the brand has now designed a way for consumers to shop the concept at other retailers. Launching today into Cult Beauty, you’re now able to mix your own custom shampoo and conditioner formulas at home – with over 3,000 possible combinations available.

How does Function of Beauty work?

So, how do you do it? Well, there are four shampoo and conditioner bases to choose from based on your hair type and texture (straight, wavy, curly and coily). The shampoo and conditioner bases are packed with sulphate-free, vegan ingredients – from lightweight and hydrating coconut water and avocado oil (for straight hair types) to nourishing flaxseed oil and castor oil (for coily hair). 

Once you’ve chosen your hair base, you can then select up to three further ‘hair goals’ (from strengthen, deep condition, volumise, shine, curl definition, anti-frizz, soothe scalp, lengthen, colour protection, and thermal protection). These booster shots can then be mixed with your base at home, to custom-blend your very own bespoke product. 

The shampoo and conditioners are £12 each, with each booster shot costing £4 (which contains two boosters, one for your shampoo and one for your conditioner).

Shop Function of Beauty

  • Function of Beauty Curly Hair Conditioner

    This moisturising conditioner is packed with chia extract and shea butter to nourish and hydrate your hair, improving your curl’s natural pattern.  

    Shop Function of Beauty Curly Hair Conditioner at Cult Beauty, £12

    buy now

  • Function of Beauty Coily Hair Conditioner

    Flaxseed oil and Jamaican black castor oil work together to deeply nourish and smooth coily hair, while the silicone-free formula eliminates frizz without weighing down your curls.

    Shop Function of Beauty Coily Hair Conditioner at Cult Beauty, £12

    buy now

  • Function of Beauty Wavy Hair Shampoo

    Rice water and argan oil provide wavy hair types with a hydrating formula that leaves hair feeling soft and smooth. 

    Shop Function of Beauty Wavy Hair Shampoo at Cult Beauty, £12

    buy now

  • Function of Beauty Straight Hair Shampoo

    Coconut water and avocado oil help to cleanse straighter hair types without weighing down fine hair. 

    Shop Function of Beauty Straight Hair Shampoo at Cult Beauty, £12

    buy now

  • Function of Beauty Thermal Protection Booster Shot

    The Thermal Protection Booster utilises sesame protein, which helps to moisturise heat-damaged hair while protecting strands from future heat-styling damage. 

    Shop Function of Beauty Thermal Protection Booster Shot at Cult Beauty, £4

    buy now

  • Function of Beauty Strengthen Booster Shot

    The Function of Beauty Strengthen Booster Shot is formulated with pea sprout protein to increase your hair’s natural resilience and elasticity, protecting against future breakage. 

    Shop Function of Beauty Strengthen Booster Shot at Cult Beauty, £4

    buy now

  • Function of Beauty Anti-Frizz Booster Shot

    Enriched with beetroot extract, this smoothing booster hydrates and softens the hair follicle, while protecting strands from frizz, static and breakage. 

    Shop Function of Beauty Anti-Frizz Booster Shot at Cult Beauty, £4

    buy now

Main image: courtesy of brand

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