Kim Kardashian West has enlisted the help of her daughters, seven-year-old North West and two-year-old Chicago West, for a new SKIMS ad campaign, in which the trio models looks in the latest Cozy collection from her shapewear brand.

In a series of photos posted to Instagram, the family wears the all-white set as they bundle up and cuddle for the cameras. “Our most-wanted @SKIMS Cozy loungewear collection just got bigger and better than ever,” the caption read.

A post shared by Kim Kardashian West (@kimkardashian)

In another photo set posted to Instagram earlier this week, the Keeping Up with the Kardashians star matches North in the gray Cozy set as they play for the photos.

A post shared by Kim Kardashian West (@kimkardashian)

The Cozy loungewear collection dropped yesterday and includes multiple new styles like the Cozy Knit Wrap Top and the Cozy Knit Jogger. This is also the brand’s first time launching matching sets for children.

“I’m very minimal but practical,” Kardashian West told earlier this year, talking about her concept for SKIMS. “When I said I wanted seamless shapewear, everyone looked and thought that I was crazy. The thing that always bothered me [with other brands] was that there would be a seam up the front. You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath. I’m all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?”

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