Gwyneth Paltrow may be an Academy Award-winning actress, but her insane net worth is definitely not just a product of her movie salaries. Around the time of her split from Coldplay frontman Chris Martin in 2014, Gwyneth had an estimated net worth of $140 million. The 46-year-old mother of two first reached A-lister status after starring in Shakespeare in Love (for which her performance won her an Oscar), and she has since appeared in several other popular flicks, her most notable role being that of Pepper Potts in the Iron Man movie franchise. But if acting isn’t the only way Gwyneth earns her dough, where else did her insane wealth come from? Besides serving as the face of Estée Lauder and Coach, the actress has a little something called Goop to thank for her millions — ever heard of it?

Goop, Gwyneth’s ubersuccessful lifestyle company was started with the goal of recommending everything from recipes to wellness tips to her fans, which she sent out in the form of a newsletter to her subscribers. In 2009, the lifestyle guru had a modest 150,000 subscribers. However, once Gwyneth determined that the logical next step would be to make the recommended products available to sell to her fans, she brought Lisa Gersh — the former CEO and president of Martha Stewart Living Omnimedia — on board to serve as Goop’s chief executive. That shift to ecommerce earned Goop $1.5 million in 2012, and now Goop sells everything from clothes to beauty products to household goods — even including products manufactured by the company itself.

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