IT'S long been said that blondes have more fun, but for one reason or another celebrities have been ditching the fair hair colour.
Famous faces like Amber Davies, Megan McKenna and Jesy Nelson have switched sunny blonde locks for demure brunette hairdos in the latest seasonal beauty trend.
New brunette beauty Amber had brown hair when she rose to fame on 2017's series of Love Island, but she sported blonde locks for several years since.
The reality TV favourite, who recently confirmed new romance with boyfriend Nick Kryiacou, looked stunning as she showed off her new look with a sultry pastel dress.
Similarly, Little Mix's Jesy Nelson unveiled her transformed hairdo on Instagram, treating her seven million followers to series of smouldering pics.
The singing sensation has had all kinds of colours and cuts over the years, but we think brunette suits her best.
Meanwhile, TOWIE's Megan McKenna opted for a more demure look by taking out her bouncy blonde hair extensions and going for a shorter brunette look.
The 27-year-old had previously always relied on hair extensions for volume and length, which is perhaps why she looks unrecognisable since switching up her tresses.
Also going for a more natural approach to beauty was Laura Anderson, who recently ditched her long blonde hair for a shoulder-length brown barnet.
Elsewhere, Charlotte Crosby and Kaia Gerber also shunned blonde hair for chocolate locks.
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