There’s nothing like spending months at home on your couch to make you see the potential in all your cozy clothes. However, it feels time to consider trading up for something a bit more polished. The best way to meet in the middle? Fear of God’s new loungewear collection, set to hit the market later this season. Taking its concept of elevated essentials to new heights, founder and designer Jerry Lorenzo wants in on your at-home wardrobe, and it’s worth carving out a spot.
Today, the brand announced its entry into the luxury loungewear sector with a small collection of homey intimates available in two shades: cement and black. The lineup includes an oversized waffle robe made from a fine Italian knit, cotton and silk sleepwear separates, and a pair of flexible boxer briefs. All unisex designs, the collection is complete with stretch-cotton underwear, available in a two-pack, and stamped with the brand’s logo across the front.
To celebrate the expansion and give customers a feel for the new offering’s subtle masculinity, the brand released an intimate video campaign shot by Lane Stewart. It shows the loungewear pieces submerged into Lorenzo’s cozy world of Fear of God Home and the context in which they would be worn. The collection marks the beginning of yet another chapter for the brand.
The new collection is set to arrive this holiday season online at fearofgod.com.
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