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Aldi’s Specialbuys go on sale every Thursday and Sunday morning. Today, a rattan egg chair was reintroduced to the retailer’s stock as part of its home and garden range. But within minutes, the popular product sold out.
The hanging egg chair sold out almost immediately after being restocked on previous occasions, and today was no exception.
This morning, at least 16,000 customers were in a virtual queue to buy the chair.
They had to wait up to half an hour to be able to access the site and many were disappointed when they realised that the chair had already sold out.
A message on the Aldi website said: “We’re very sorry, but there are currently lots of people trying to access the Aldi website.
“We’ve automatically placed you in a queue.
“Don’t worry about refreshing – this page will update automatically as soon as you can enter the site.”
Currently, a box pops up on the Aldi website where customers can type in their email so that they can be contacted when the chair is back in stock.
The popular egg chair is made of rattan, comes with dark grey cushions, and hangs from an iron stand.
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It costs £149.99 and is available online only.
Earlier this month, when the egg chair was once again reintroduced to Aldi’s Specialbuys range, up to 35,000 customers waited in a virtual queue and a “technical issue” caused many customers to miss out on a chair, the Manchester Evening News reported at the time.
Although the chair has mostly five-star reviews on the Aldi website, some customers were angry this morning that they had not been able to get their hands on the product.
One customer claimed: “On the website all night for these invisible egg chairs just a ploy to get you on their website! Disgusting Aldi!”
However, some shoppers were lucky enough to purchase the chair.
One customer expressed their joy, saying: “I am absolutely over the moon!! I managed to bag one after refreshing the page for one and half hour and one randomly popped up in stock after going out of stock at 8am. Feel like I’ve won lottery haha. My birthday tomorrow too so a wonderful present!”(sic)
Another shopper said: “Keep refreshing! Occasionally they come back into stock but you have to be quick! Just managed to buy one 50 minutes after going live!”
Similar products to Aldi’s hanging egg chair are available in other UK stores, such as B&M.
The Sienna Hanging Egg Chair costs £175 and is available in larger B&M stores only.
Additionally, Argos is selling a Rattan Effect Hanging Egg Chair, but for a pricier £250.
There are egg chairs also available on Amazon, such as a black rattan version for £249.99 by Cumbria-based seller Cherry Tree Furniture.
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