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While Halloween is a time for self expression, Pinterest is making sure that people remain culturally appropriate while doing so.
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This year, the image-sharing social network will step up its policing enforcements in reminding Pinners that some costumes are not culture. The company announced that it will take additional steps to prohibit the advertising of culturally inappropriate costumes and to allow Pinners to report those that are deemed insensitive.
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“Each year, millions of people come to Pinterest for Halloween inspiration,” a Pinterest spokesperson told FOX Business. “Pinterest is a place for positivity, and so we want to make it easy to find Halloween ideas that are fun as well as culturally-sensitive, along with information from experts.”
When Pinners search for a Halloween costume, the top of the feed results will feature a prominent educational Pin on how to celebrate the holiday thoughtfully and respectfully. The page of tips and advice, compiled from experts and Pinterest employee groups, provides insight into how to steer away from turning a person’s identity into a stereotyped image.