Sephora is coming to the beauty department in over 70 Kohl’s department stores nationwide this month – marking the first step in a decade-long retail partnership focused on driving traffic to both companies.
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The 2,500-square-feet beauty shops are slated to open on Aug. 20, Kohls announced. Consumers – regardless of where they are – will also be able to "shop a curated assortment of Sephora product offerings" on Kohl's website.
The first 70 shops opening this month are part of the first 200 that are supposed to open this fall, according to the department store.
The major department store chain and beauty retailer first announced their collaboration last December with plans to eventually have Sephora become part of the cosmetics counters in at least 850 Kohl's stores by 2023.
The 10-year partnership between Sephora, which is a division of LVMH Moët Hennessy Louis Vuitton SE, and Kohl’s stands to benefit both retailers as the coronavirus pandemic upends shopping habits.