Now that’s a fashion show: From Bridgerton’s gowns in January to December’s Strictly rhinestones, this year’s TV hits influenced how we dressed

  • Fashion icons sprung from the small screen due to this year’s lockdowns
  • Alexandria Dale reveals a selection of the most influential TV shows
  • Among the UK-based fashion expert picks is Bridgerton and Line Of Duty  

Pictured: Phoebe Dynevor as Daphne Bridgerton 



Irreverent Regency romance Bridgerton was Netflix’s biggest series ever at the time, watched by 82 million households worldwide.

And the frothy empire-waist dresses worn by Daphne Bridgerton (Phoebe Dynevor) were almost as lusted after as the Duke.

Even though we were stuck at home in the third lockdown, sales of long gowns soared. Demure brand Ghost reported a 61 per cent increase in sales of its floaty frocks. Still available for £89 and £145,


It’s A Sin

It’s A Sin — which told the story of friends living through the Aids epidemic in the 1980s — smashed records, becoming Channel 4’s biggest ever drama launch.

One memorable scene saw characters wearing slogan T-shirts at a protest. Sales of 1980s logo tees like this disco design promptly rose 74 per cent at John Lewis.

A slogan T-shirt inspired by the show was worn by celebrities including Amanda Holden and Sir Ian McKellen, and raised more than £500,000 for the Terrence Higgins Trust, a sexual health charity.

Pictured: Jenna Coleman as Monique in The Serpent 


The Serpent 

This BBC thriller set in 1970s Asia transfixed audiences — but what got them spending was the bohemian style of Jenna Coleman’s character, Monique.

From vibrant suits to flared jeans and geometric-print blouses, there wasn’t a look we didn’t want.

Online searches for 1970s aviator-style sunglasses tripled (£300, Gucci at, below). 

And Monique’s teal suit caused a 66 per cent spike in searches (Mango’s version, £39.99, quickly sold out).


Pictured: Kelly Macdonald as DCI Joanna Davidson


Line Of Duty

As lockdown restrictions eased, what better workwear inspiration than sharply dressed DCI Joanne Davidson (Kelly Macdonald)? BBC police hit Line Of Duty was back for a sixth series — with 12.8 million viewers watching the season finale. Online retailer Pretty Little Thing said searches for blazers increased by 144 per cent. At Reiss, the Larsson blazer was a bestseller (£285).

Pictured: Lily James as Linda Radlett in The Pursuit Of Love 


The Pursuit Of Love 

The Pursuit Of Love, a BBC adaptation of the Mitford novel, had five million viewers glued to its opening episode.

They were transfixed by Lily James as socialite Linda Radlett doing insouciant inter-war style in lamé evening frocks, printed midis and smart suits.

The show’s most wearable trend? A prim midi like this £130 sequinned sunflower print, Monsoon’s bestseller in May.


Pictured: Jennifer Aniston as Rachel Green in Friends: The Reunion 


Friends: The Reunion 

Friends: The Reunion brought together all six ‘friends’ 27 years after the iconic series began. It was Sky One’s most-watched show ever, with 5.3 million tuning in.

And when eagle-eyed viewers spotted the similarity between this mint-green Whistles dress and one worn by Jennifer Aniston’s character Rachel Green, it quickly went viral.

Featuring the same square neckline, thick straps and side split, it’s a piece of 1990s perfection. Sales of the Whistles dress flew up by 400 per cent at John Lewis (£199).

Whistles at John Lewis 

Pictured: Connie Britton as Nicole in The White Lotus


The White Lotus

While many of us were sticking to a staycation in the summer, The White Lotus offered just the dose of tropical escapism we all needed.

In the Now TV series’ Hawaiian resort, guests were swanning around in fabulous kaftans and jumpsuits (think the striped number worn by Connie Britton’s character Nicole).

All of which had viewers shopping for a holiday — even if we weren’t yet allowed to head to Hawaii ourselves. Luxury womenswear label Plumo reported increased sales of straw hats (£89, Jumpsuits also flew off the shelves (£182, 

Pictured: Nicole Kidman as Masha in Nine Perfect Strangers 


Nine Perfect Strangers

Nicole Kidman as a mysterious wellness guru was just one reason for our obsession with Amazon Prime’s Nine Perfect Strangers.

What viewers really wanted to know, however, was where Kidman’s character, Masha, shopped. Her pink lace top from French brand The Kooples was quick to sell out, as was the Cult Gaia eyelet lace dress (£800).

Pictured: Gillian Anderson as Jean in Sex Education 


Sex Education, Season 3

Season three of the quirky school comedy Sex Education saw 55 million of us tuning in during the first month.

And while bumbling main character Otis (Asa Butterfield) isn’t much of an icon, his mother, Jean (Gillian Anderson), made us all long for statement colourful jumpers and smart shirt dresses.

Winser’s best-selling silk shirt proved popular in this bright teal colourway (£229,

Otis’s on/off girlfriend Ruby Matthews (Mimi Keene) also earned a devoted online following.

The yellow bra she wore in episode one trended on Twitter, searches for pink jeans more than tripled when she wore them, according to online store Pretty Little Thing, and her Celia B Singapore dress sold out online.

But poor old Otis wasn’t left out in the cold. His three-colour puffer jacket became famous. H&M said searches for puffer jackets increased by 80 per cent. 

Pictured: Sarah Snook as Shiv Roy in Succession 


Succession, Season 3 

October saw the launch of season three of Succession, the HBO drama about a dysfunctional family dynasty.

The first episode drew 1.4 million viewers and sparked a craze for ‘billionaire chic’. Queen of this look is Shiv Roy (Sarah Snook).

The key? Sumptuous fabrics — think cashmere, velvet and silk — in clean, min- imalist styles, such as this shirt, £138, and trousers, £138, from Reiss.

After the first episode, shopping platform Lyst reported views of cashmere pieces increased by 25 per cent, while nearly three times as many people looked at turtlenecks compared with the same time last year. 

At Jigsaw, one in every nine items sold during this month was a cashmere jumper, while at Reiss the Nova roll-neck was a best-seller alongside their signature tailored pieces.

Pictured: Gillian Anderson in The Great


The Great, Season 2 

Gillian Anderson popped up again in Amazon Prime’s The Great, loosely based on Catherine the Great’s rise to power in 18th-century Russia.

This pleated lace maxi dress was one of the month’s best-selling pieces at Jigsaw (£265). With its sheer lace, voluminous, pleated sleeves and smocked cuffs, it’s fit for an empress.

Pictured: AJ Odudu on Strictly Come Dancing


Strictly Come Dancing 

With only two weeks remaining until the Strictly final, the glitz of the ballroom is already being reflected in our Christmas outfits as we make up for last year’s lack of festivities.

L.K. Bennett — a favourite of the Duchess of Cambridge — reported its Christmas partywear has sold well. At River Island, the number of online shoppers searching for sequins has doubled, and its sequin dress (£120) sold out in a week.

River Island 

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