While in high school, Cole Bennett launched an internet blog titled Lyrical Lemonade, where he uploaded music videos featuring local Chicago artists such as Vic Mensa and Chance the Rapper. He later dropped out of college to pursue a career in videography, elevating the brand from a YouTube channel to a successful event coordination and music promotion company within a few years.
Many publications and labels credit the young director with launching many upcoming rappers, including Lil Pump and the late Juice Wrld, due to his innovative videos and popular channel. How old is Bennett, and what is his net worth?
How old is Cole Bennett?
Born May 14, 1996, in Plano, Illinois, Cole Bennett is currently 24-years-old. As a high schooler, he founded the internet blog Lyrical Lemonade. He uploaded music videos he directed featuring local rappers, interviews, and cyphers using a camera his mother gifted him.
The director enrolled in DePaul University to study digital cinema but dropped out to focus on his blog and career in videography. Initially, he included local Chicago rappers such as Chance the Rapper and Vic Mensa but began branching out to feature artists from the upcoming Soundcloud era.
Around 2016, Lyrical Lemonade started taking off by working with emerging rappers Lil Pump and Ski Mask the Slump God. The following year he dropped his first short film and then continued rising in popularity by creating videos for hits songs, including Lil Skies’s “Red Roses” and YBN Nahmir’s “Bounce Out with That.”
In 2018, he made his most popular video to date, late Juice Wrld’s “Lucid Dreams,” which has since surpassed 680 million YouTube videos. He has continued working with top artists, now expanding to include more mainstream acts such as J.Cole, Eminem, and Kanye West.
Bennett also sells merchandise and lemonade under the Lyrical Lemonade brand
Bennett’s channel is credited with the rise of several emerging rappers, including Lil Pump, Juice Wrld, YNW Melly, and Jack Harlow, as their music videos have performed well with his established audience.
Outside of his videography career, the director has continued to grow his brand by making merchandise, including lemonade beverages. In a 2019 interview with Fox, Bennett noted he wanted his drinks to compete with Minute Maid.
In early 2020, he released a collection with Nike’s brand Jordan that included a sweatshirt, long sleeve t-shirt, and shoe. He also collaborated with streetwear company FTP (F**k the Population) for limited t-shirts, hoodies, and cans of lemonade.
Additionally, the director hosts the annual music festival Summer Smash in his hometown of Chicago, where artists he has worked with performs for the fans.
What is Cole Bennett’s net worth?
His YouTube channel currently has over 17 million subscribers, and the videographer averages a couple million to hundreds of millions of views on his music videos.
Currently, WealthyGenius has his net worth listed at $2 million based on his YouTube earnings. Therefore, he’s likely worth more due to his merchandise sales, high-profile collaborations, and successful music festivals.
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