Replica football shirts selling for £107.90 are being churned out by factory workers earning “just 75p an hour”.
Followers of treble winners Manchester City will stump up the huge sum for their special edition shirt – while Chelsea fans will pay £102.90 for a top to mark their victory in Europe.
But the Nike shirts cost just an estimated £3 to produce.
And Thai workers making them are claimed to be earning a pitiful £7.53 for a 10-hour day.
For their £102.90, Chelsea and City fans get a shirt with their favourite player’s name, number and markings commemorating their club’s success.
City’s top-priced shirt hits £107.90 because it includes a shoulder badge.
Sales come as Chelsea won the Europa League and City the Premier League, FA Cup and League Cup.
Arsenal hoped to cash in too with a similar top at £109 but reduced it to £98.99 after they failed to win a trophy or qualify for the Champions League.
Unlike normal replicas, the shirts are made from easy breathe fabric and are identical to those worn by players.
But even Chelsea Supporters Trust said paying £102.90 was “particularly unfair as many supporters are already struggling with the financial commitment of buying season tickets”.
Liverpool, meanwhile, are marking their European Cup win with a Champions of Europe shirt at £86.99 – and £74.99 for juniors.
Back in Thailand, cam-paigners say Nike workers doing 60 hours a week receive £7.53 a day. The living wage of £17.60 a day is deemed sufficient to support an adult and two children.
The figures come from the fashion poverty charity Clean Clothes Campaign. It claims kit makers have failed to improve life for workers, insisting: “Poverty in the industry isn’t improving, it’s getting worse.”
Nike, Puma, Adidas and Under Armour have all been accused of failing to pay the living wage to a single worker anywhere in the world.
Nike make kits for Chelsea, Brighton, Watford and Tottenham.
Adidas are the brand behind Manchester United, Arsenal and Leicester City’s kits. Puma will make Man City’s new kit, as well as Crystal Palace and Newcastle United’s.
A Clean Clothes Campaign report said dire conditions facing garment workers needed urgent improvement.
Author Anna Bryher said: “Our message to the brands is that human rights can’t wait and workers making the clothes sold in our shops must be paid enough to live with dignity.”
Campaigner Neva Nahtigal added: “Workers who make almost all the clothes we buy live in poverty, whilst huge brands get rich from their labour.
“It is time for brands to be held accountable for the system of exploitation they created and profit from.”
The prices for replica shirts rocket once the tops leave the factories. Nike pays Chelsea £60million a season for the licence to produce its replica kits.
City’s agreement with Nike ends next month and a new deal has been signed with Puma worth a reported £65million a year. Man United collect £75million a year from Adidas and sell about 1.5million kits annually.
They are made in Cambodia’s capital Phnom Penh. United charged £110 for a short-sleeve “elite” top last season – made by workers paid just 64p per hour. Women working in the factory have previously told how they were ordered to make up to 100 shirts an hour. New Balance make Liverpool’s kit in The Philippines, where the minimum wage is £8 a day and conditions have been criticised.
Umbro, who make Bournemouth, Burnley and West Ham’s 2019/20 kits, also manufacture in Bangladesh, scene of the 2013 tragedy in which 1,134 textile workers died in the Rana Plaza collapse. Unions branded it “mass industrial homicide” after the badly-maintained building collapsed.
Brands have since promised to pay living wages and clean up their act. But the Clean Clothes Campaign claim the pledges are ignored by third-party suppliers who set pay rates.
Anna Bryher said: “Global brands and retailers have known for years the wages are not enough to live on, yet they continue to make empty promises while raking in massive profits.”
Kit makers defended themselves last night. Nike said: “Everyone in Nike’s supply chain has the right to compensation sufficient to meet basic needs and provide some discretionary income. Nike’s Code of Conduct requires suppliers to pay at least the local minimum wage, including premiums for overtime, benefits and compliance with social insurance regulations.”
Puma said its kits were made in China and Vietnam, adding: “We monitor our suppliers and our compliance program has been accredited by the Fair Labor Association since 2007. Our suppliers pay 21 per cent above minimum wages and 84 per cent above minimum wage when including overtime and bonuses.”
Adidas said its workers were among the “highest paid in the industry”. A spokesperson added: “We have strict procedures to ensure individuals are paid and treated fairly. All apparel suppliers in Cambodia are subject to audits.
“We are also one of the very few companies in the industry that has fully disclosed its global supplier list.”
A Chelsea spokesman said: “A number of supporters wish to celebrate our Europa League victory by purchasing a commemorative shirt and we are happy to cater for that market. But Chelsea FC sell the main replica shirt for £64.95 for adults and from £51.95 for children, in line with other leading European clubs.”
Man City were approached for comment but had not responded last night.
Prices are a kit in teeth say parents
By Stephen Hayward & Alex Miller
Parents last night accused brands of ripping supporters off over kit prices.
They reacted as five Premier League sides revealed price rises for their standard tops for next season – with some clubs tipped to follow suit.
Liverpool’s short sleeved junior shirt has shot up from £39.99 to £47.99 while Bournemouth’s new top has risen from £35 to £40.
Southampton and Brighton have increased their replica short sleeved shirts for kids from £40 to £42.
And Crystal Palace’s has gone up by the same amount, from £38 to £40.
Justine Roberts, founder of the Mumsnet website, said: “Each season they seem to get increasingly unaffordable. Eight out of 10 parents on Mumsnet believe football merchandise is ripping off families, with children’s shirts costing as much as £92.90.
“Sadly, many families don’t have a footballer’s pay packet to cover the cost.”
The Sunday Mirror checked kits at all 20 Premier League clubs. Of the nine short sleeved adult kits launched so far ahead of next season, five clubs have raised their prices while the other four have pegged them.
A Liverpool replica adult shirt now costs £59.99, up £5 from last season.
A source close to the club said Liverpool was working hard to keep its prices competitive. Southampton’s short-sleeved top has gone up from £50 to £55 while Bournemouth have increased theirs by £5 to £50.
Brighton and Crystal Palace are both charging an extra £2 – up to £52 and £50 respectively.
Manchester United, Chelsea, West Ham and Leicester have pegged their prices, with adult sizes ranging from £55 to £65. The replica kit market is worth £265million a year.
But club representatives have defended the rising cost to fans.
Bosses insist the new prices are in line with other top sides across Europe and that they reflect the investments made in design, innovation, development and manufacturing.
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