Simon Jordan: Owners really value their fans – even if they act like you’ve eaten their first born when you lose – The Sun

DO club owners really value fans and all the noise that goes with them?

Football’s a very unforgiving business.

For owners there are far easier businesses to choose to be involved in, not least because of the challenges between the relationship with the fans and their expectations.

Every club is unique, from Liverpool  and Manchester United  down to Carlisle.

The fans will have their views and expectations of their owners — and often never the twain shall meet.

When I bought Crystal Palace — the club I supported all my life and the one my father had played for — in 2000 it was on the brink of extinction having been in administration for 18 months.

It was virtually a carcass of a club and I was hailed a hero.

I approached it with great enthusiasm and having written out a cheque for £10million, I read a fans forum for the first time.

The first post I read went: “Thank God Jordan’s here and saved our club, it looks as if he’s going to spend some real money . . . so let’s give him a couple of weeks before we hammer him.”

Lovely!

I soon realised when walking through lounges at Selhurst Park that you win a game and fans wanted pictures of you with their newborn.

Lose a game and they would look at you as if you had just eaten their first born.

I remember Palace playing Wolves away in 2001. After we’d beaten them, a group of Wolves fans protested against the board.

While then-owner Jack Hayward proclaimed himself the “golden t**”, there’s no one who can doubt the good Jack had done for that club.

I found the culture of fans screaming for someone to be sacked unappetising.

If you turned up at their place of work screaming about their failings, they would be  horrified.

Then there’s the idea owners should just spend and spend, but put the price of season ticket up and there’s uproar. So, whose club is it then?

All that said, I adored the Palace fans so much.

When the players didn’t lift a leg at an away game at Barnsley I refunded all the fans their ticket and travel money, such was my belief of my responsibility.

Of course, I made a rod for my back  as every time  fans weren’t happy I got re-imbursement demands.

Football generates a huge amount of  scrutiny and opinion, especially from fans.

According to Labour’s manifesto, they would like fans to have the right to buy  ten per cent of clubs with seats on the boards.

Owners of clubs  are considered merely custodians. Fans are there for the long game, of course, unless at times the club start losing or they don’t agree with or like the owner.

Step forward Mike Ashley for all you Newcastle fans.

Just because owners don’t always do exactly as fans want or sometimes don’t understand what fans feel, it doesn’t mean fans aren’t valued

Fans are incredibly important. Without their emotion, clubs are vacuous, soulless environments full of sometimes over-paid and under-motivated footballers.

In return, football provides fans with a sense of belonging, kinship and takes  people out of their lives for 90 minutes, inspiring or unhinging them.

Broadcast revenues are vast and arguments that fans don’t pay players’ wages are flawed.

Gate receipts of clubs such as Arsenal at £120m are the highest in world football.

In no other industry do you get to serve up crap one week and yet get people to come back the following week.

So are football supporters appreciated and do owners value them?

Besides the odd rogue owner like Steve Dale at Bury and Ken Anderson at Bolton, the answer is unequivocally yes.

But it would be nice now and again if there was a tad more patience.

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