COVID-19 restrictions on indoor spaces pushed more people outdoors over the summer, and that trend is expected to continue in the coming months as more people express interest in visiting ski areas during the fall and winter of 2020.
Snowsports Industries of America (SIA), in a September 2020 report titled “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights,” said based on information received in August, a 29% increase in participation in snowsports is expected for this coming season. That increase, while significant, isn’t quite as high as summer sports like bicycling, which saw a 59% increase, or paddlesports, which saw a 54% increase, but is also coming during a season that has already seen capacity restrictions enforced at resorts in Colorado.
The SIA report summarizes an online survey which received 1,075 fully completed responses from SIA mailing list subscribers and former attendees of the BEWI Ski & Snowboard Expo (now known as Snowbound).
“Enthusiasts are more likely to be excited than not excited for the winter season ahead and are generally confident about their ability to participate,” the SIA report notes. “In fact, a majority have already taken actions to prepare (e.g., bought a ski pass, researched COVID-related impacts, researched gear, etc.) … Overall, core participants remain excited about the upcoming season, and most hope to increase their participation in snowsports (among other outdoor activities), if possible. However, while there could be a moderate bump in spending (particularly for non-resort activities), any increase will likely not be of the magnitude seen for bicycling and other non-winter sports seen in the spring and summer.”
Read more on our partner site Vail Daily.
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