Good Morning Britain has seen its average viewing figures slump days after Piers Morgan made a dramatic exit from the show.
Since Piers Morgan announced on Tuesday that he would be leaving the morning show after six years, GMB has seen a drop of 358,000 viewers.
According to ITV, who spoke to the Daily Star, Thursdays ratings came in at an average of 932,000 viewers across the morning show.
This was a stark contrast to the 1.29 million viewers that tuned into the morning show on Tuesday – during which Piers stormed out during a discussion with co-star Alex Beresford.
ITV spokesperson said in a statement: "The overnight figures for Thurs March 11 were an average of 932,000 between 6am and 9am, with a peak of 1.4 million at 8.15am. Our share was 25.6%."
The declining ratings come amid a tumultuous week for ITV's Good Morning Britain after Piers departed the show.
Earlier this week, Piers had taken aim at Meghan Markle following her Oprah interview and expressed doubt about the truth of her claims.
Ofcom was swiftly inundated with over 41,000 complaints about his remarks on Monday, and launched an investigation into ITV.
On Tuesday, Piers clashed with his co-star Alex Beresford and stormed off the show.
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During the episode, Alex said that Piers had continued to "trash" Meghan Markle and Monday's show had been "hard to watch".
Alex said: "I understand that you don’t like Meghan Markle. You’ve made it so clear a number of times on this programme, and I understand that you had a personal relationship with Meghan Markle and she cut you off."
Following the tense show, ITV confirmed that Piers had decided to leave the show.
On Tuesday, Good Morning Britain was able to beat BBC Breakfast's ratings of 1.25 million.
However, by Wednesday, the ITV show's ratings had fallen to 1.21 million.
This fell below 1 million and averaged 932,000 for Thursday's show.
There has been a mixed reaction to Piers' departure from the show, as well as a petition to have him reinstated.
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However, the often outspoken presenter has vowed not to return to Good Morning Britain in the future.
"I won’t be going back, but thanks to everyone who has signed these petitions," he wrote on social media.
"Normally, people start petitions to have me fired or deported, so this is a pleasant surprise."
GMB continues on Monday at 6am on ITV.
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