THIS Morning's Gino D'Acampo left viewers in stitches as he teased Holly Willoughby for looking at his todger on a night out.
The TV chef, 46, joined co-hosts Holly Willoughby and Phillip Schofield on the ITV chat show to speak about his new TV programme, Gino's Italy.
Speaking from his home in Sardinia, Gino appeared topless from his jacuzzi and was keen to show off his bronzed tan.
The Italian star lowered his swimming trunks and gave the hosts a glimpse of his noticeable tan lines.
Taking the conversation down an unusual route, Gino joked that when he was younger, he would always have his todger out.
A startled Phil replied: "No thank you, listen…enough. I've already seen it here."
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A surprised Gino responded: "When have you ever seen…oh, yeah."
Holly interrupted: "After the NTAs when you said you'd get naked if we won."
"I forgot about that," Gino said.
Holly joked: "It scarred us forever."
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But Gino was desperate to know if Holly had a sneak peek at his package.
He asked the mum-of-three: "I wanted to ask you something about the NTAs, tell me the truth though.
"Did you ever put your eyes down and look at my willy. Tell me the truth?"
A horrified Holly gasped: "No, I definitely did not."
However, Phil was quick to make a cheeky confession: "I did…the reason for that was that you cheated and put the little cover on, and I said that is not fully properly done.
"It's seared in my memory."
Holly added: "You're a stickler for the rules."
The presenting duo were left in hysterics at Gino's naked confession.
"What the hell are we doing," Phil cried with laughter.
It comes after This Morning was blasted for being ‘tone deaf’ as they offered to pay energy bills as a competition prize.
Holly and Phil returned to the ITV chat show today, meaning the popular game was also back.
Players get the chance at winning a big cash prize after a spin of the wheel.
But the hosts stunned viewers as they revealed a new prize had been introduced to the game.
Viewers will still be able to win a cash prize, with £1,000 and £3,000 up for grabs on the wheel.
But bosses have now added energy bills, meaning the show will pay the lucky winner's energy bills for four months if they land on it.
Viewers were unimpressed and pointed out that the major change highlighted the horrifying state of the country.
One wrote: "I hope whoever gets the prime minister position does something about the energy bills and cost of living crisis because relying on a TV show giving away money is ridiculous. #This Morning"
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Another fumed: "What a f***ing country when people can win their energy bills. Stop voting for scumbags that don't care about you. #This Morning."
A third echoed: "It's so sad that if you win Spin to Win, they'll pay your energy bills. It used to be win a holiday, the absolute state of things is horrifying. #ThisMorning."
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