Meghan Markle has launched a legal bid to trademark the word ‘archetypes’ over 400 years after the word was first used following the announcement that her first series of podcasts for audio streaming giant Spotify would be called Archetypes.

The Duchess of Sussex made the application at the United States Patent and Trademark Office last month, which covers the use of the word for specific applications.

The list of goods and services covered are to include “the fields of cultural treatment of women and stereotypes facing women”.

The Archetypes brand could potentially cover everything from podcasts, television programmes, DVDs, CDs and entertainment services distributed through satellite and cable TV, global computer networks, the internet, wireless devices, mobile applications, set-top boxes, webcasts and streaming media.

The Duchess’s application reserves the use of the name for Archewell Audio, a parent company established by the Duke and Duchess of Sussex. It would mean they own the trademark rather than Spotify, which paid them a rumoured £18million in 2020.

Archewell Audio promises to “produce programming that uplifts and entertains audiences around the world”.

The word “archetypes” has its origins in ancient Greece and is believed to have first entered the English language some time around the middle of the 1500s.

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Claiming copyright on an already-existing word, while it might seem strange, is surprisingly common.

Sometimes two companies can claim the same word. A lengthy legal wrangle between iPhone manufacturers Apple and the Beatles, who launched their umbrella company Apple Corps long before the first Mac computer, ended with the two businesses agreeing which kinds of products each could brand “Apple”.

Some companies have even tried to claim colours. Luxury jewellery brand Tiffany fiercely protects its own shade of blue and building equipment giant Caterpillar prohibits anyone from using its particular shade of "Caterpillar Yellow" without permission.

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While their media interests are getting off to a rather slow start, with so far only one podcast being released – a holiday special featuring their son Archie and various celebrity guests – the couple are spending a good deal of time on their charitable work.

Prince Harry and Meghan, The Duke and Duchess of Sussex, through their non-profit Archewell Foundation, have made donations to a number of organisations working on the ground to support the people of Ukraine, including The HALO Trust, the Hebrew Immigrant Society which is currently helping refugees resettle outside Ukraine, and a coalition of Ukrainian media such as The Kyiv Independent, supported through the organisation Are We Europe.

The Daily Star has contacted the Duke and Duchess's representatives for comment.

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