DONALD Trump has unveiled a new red Make America Great Again baseball cap that he claims to have "hand-designed" himself.
The former US President, who's currently mulling a third presidential bid, revealed the updated version of his signature merchandise in a fundraising email issued through his Save America PAC.
The email, sent to Trump's fanbase on Saturday, included an image of the cap, showing the acronym 'MAGA' spelled out in white letters with a yellow outline.
The design marked a significant departure from Trump's classic red caps of old, which have 'MAKE AMERICA GREAT AGAIN' spelled out in all capital letters in a serif typeface.
OUT WITH THE OLD
In his email, Trump wrote: "I just designed our BRAND NEW MAGA Hat and I want YOU to have it.
"You’ve always been one of my most LOYAL supporters, so I don’t want you to have just ANY hat… I want YOU to have the MAGA Hat that I personally HAND-SIGNED for YOU."
The email encouraged supporters to donate to Trump's PAC to be in with a chance and snagging one of the cotton twill hats signed by Trump.
Trump added: "Our movement isn’t slowing down, in fact, it’s only speeding up. That’s why I wanted to design a NEW HAT for all of our best supporters."
The new MAGA hat, listed for $40 on Trump's website, has already sold out.
His original Make America Great Again cap, retailing for $30, is also currently out of stock.
SIGNATURE MERCH MAKES MILLIONS
Between 2017 and May 2020, Trump's campaign was reported to have spent upwards of $10.5 million on merchandise, including hats, buttons, stickers, and rally signs, since his first bid for president.
In the build-up to the 2020 election, between March and April of last year, Trump generated a whopping $4 million from direct merchandise sales alone.
His rolling out of new merchandise could come in anticipation of a widely anticipated third run for the White House.
Trump has so far declined to outright state whether he will be running again in 2024, citing campaign finance rules, but said his decision will be unveiled after the 2022 mid-terms.
When asked by Fox News host Maria Bartiromo last month whether he'll run in the next election, Trump said: "I absolutely know my answer, and we’re going to do very well and people are going to be very happy.”
His former press secretary, Sean Spicer, added more fuel to the fire last week by insisting Trump is certainly going to run again.
"He's in," Spicer said of Trump when discussing the 2024 election.
Spicer – who abruptly quit as Trump's press secretary in 2017 – suggested that gaffs by Joe Biden during his time as President have encouraged Trump to look beyond the 2022 midterms.
"A couple of months ago I wasn’t sure (if Trump would run again)," he said. "Now, there needs to be something that will keep him out."
FEARS OF VIOLENCE
Since trading out Pennsylvania for the sunny shores of Mar-a-Lago in January, Trump has continued to claim almost daily that he was cheated out of the 2020 vote by widespread voter fraud.
While evidence to substantiate the wild claims has ever emerged, it has led to followers of the Q-Anon movement and staunch Trump fans claiming that he will be "reinstated" as president later this year.
There is no truth to the theory. However, the FBI and other authorities have warned of potential violence from the far-right when the baseless claim inevitably fails to ring true.
Some are likely to believe “they have an obligation to change from serving as digital soldiers toward engaging in real-world violence,” according to a Department of Homeland Security (DHS) report.
While DHS says it has "no evidence" of any threats linked to Trump's supposed return to office, historically some domestic violent extremists "have conducted violence in furtherance of conspiracy theories," they said.
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