Prince William showed signs of envy towards his brother Harry and has proved that he is jealous of some of his character traits, a royal watcher has claimed.

The Duke of Cambridge and his wife Kate Middleton have recently made a change to their social media tactics in a bid to engage with younger generations.

They hired Harry and Meghan Markle's old social media team in an effort to make them more popular than ever.

A royal writer previously suggested the royal couple wanted to be seen in a different light and it was reflected on a number of pictures and videos shared on their official Instagram account.

In an upcoming documentary William & Harry: Princes at War, which will be aired on Channel 5, royal experts said the signs of jealousy can be seen on the Cambridge's newly launched YouTube channel.

What do you think of William and Kate's new social media tactics? Let us know in the comments.

Filmmaker and broadcaster Bidisha, said: "I suspect William has a bit of sneaking, envy and admiration for his brother Harry.

"He probably envies Harry's 21st century quality, his emotional intelligence, his easygoingness.

"You see their YouTube channel has got their family life, they're saying to people – 'We're a mum and a dad just like you. We go through the same emotional journeys that you do'."

The royal couple shared an adorable video with their three children to celebrate their 10th wedding anniversary on April 29.

William and Kate were accompanied by seven-year-old Prince George, Princess Charlotte and Prince Louis as they explored around the grounds at Anmer Hall in Norfolk in the clip.

Vanity Fair royal correspondent Katie Nicholl added: "I think what you're seeing is the Cambridges and their team really, tactically, tapping into the millennial generation, which of course will be their subject when they're future king and queen."

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